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JMC Writing Services
What JMC offers
Copywriting packages and single services for the full arc of how clients find, understand, and choose you.
Full-Funnel Packages
Practice Launch Copy Suite
Everything a private practice needs to establish a clear, trustworthy online presence. Includes a homepage, About page, Services page, and Contact page — written to speak to the specific clients you want to attract.
Best for
Therapists and coaches launching a new practice or doing a complete website rewrite.
Includes
- Homepage copy
- About page
- Services page
- Contact / FAQ page
- Psychology Today or directory bio
Nurture Sequence Package
A welcome sequence or onboarding email series that sets the tone of a therapeutic relationship from the first message. Grounded, warm, and free from urgency tactics.
Best for
Coaches with a lead magnet or waitlist, therapists welcoming new clients into a program.
Includes
- Discovery + voice-of-client research
- 5–7 email sequence
- Subject line options for each email
- Copy brief and guidance notes
À La Carte Services
Single Page Copy
One page, written carefully. Typically a homepage, About page, or Services page — chosen because it's the page where the right client decides whether to reach out.
Best for
Practitioners who need one strong page more than a full website rewrite.
Includes
- Research consultation
- One round of revisions
- Delivery in Google Docs
Directory Profile & Bio
Psychology Today, Therapy Den, Open Path, or similar directory profiles — plus a professional bio for your website, speaking engagements, or program listings.
Best for
Clinicians building referral sources and establishing a professional presence online.
Includes
- Up to two directory profiles
- Short and long bio versions
- One revision round
Copy Audit & Strategy
An honest, structured review of your existing website or email copy. What's working, what isn't, and a plain-language action plan — without the upsell.
Best for
Practitioners who want to improve their existing copy without a full rewrite.
Includes
- Full written audit
- Prioritized revision recommendations
- A 45-minute review call
Content Strategy Session
A focused working session that maps out what to say, where to say it, and how to say it in a way that aligns with your values. No content calendar full of random tips — a real plan for your real practice.
Best for
Coaches and therapists starting a blog, newsletter, or social presence.
Includes
- 90-minute strategy session
- Written session summary
- Content priorities and messaging framework
On investment
JMC Writing Services works on project-based scopes. Investment varies by the scope and depth of research involved — a practice that serves a single highly specific population requires more discovery work than a general-practice website.
Scope and investment are confirmed in the proposal, after the discovery call. There are no surprise fees.
Request a project scopeHow we work together
The process, plainly stated
Every project is built around understanding your practice before writing a single word. Here is what that looks like in practice.
Discovery & research
Every project starts with a deep dive into your practice — your methods, your values, the language your ideal clients use when they're trying to name what's wrong, and what makes you the right fit for them. This is the work that separates copy that converts from copy that just sounds nice.
First draft
The first draft arrives with a brief that explains the thinking behind each choice — the language decisions, the structural choices, the specific phrases that came from your clients' own words. You should understand why every sentence is there.
Revision & refinement
All packages include at least one round of revisions. Feedback is welcomed directly — you know your practice better than anyone, and good copy is always a collaboration. The goal is a final draft that sounds like you, only clearer.
Delivery & handoff
Final copy is delivered in a format you can use immediately — typically Google Docs, with clear page and section structure. If you need guidance on implementation, that's included in the handoff conversation.
Common questions
If you don't see your question here, it's a good reason to start a conversation.
Do you work with therapists who are also coaches, or just one or the other?
Both. The distinctions between therapy and coaching are meaningful clinically, but what JMC cares about is ethical, trauma-aware marketing — and that applies equally across both. If you hold a clinical license and run a practice, or if you offer coaching grounded in a mental health framework, you're likely a good fit.
What does 'trauma-aware copywriting' actually mean?
It means the copy is written with care for how people in distress read, process, and respond to language. That includes avoiding fear-based hooks, avoiding false urgency, choosing language that offers recognition rather than diagnosis, and writing calls to action that feel like an invitation rather than pressure. It's not a style choice — it's a values-based practice.
Will you write copy for therapists who specialize in a specific modality I'm not familiar with?
Yes. Part of the research process is understanding your specific modality, framework, or population — and part of the service is translating that into client-facing language without oversimplifying it. You don't need to make your work simpler. You need copy that meets clients where they are.
How long does a project typically take?
A single page takes roughly one to two weeks from discovery call to final delivery. A full website suite typically takes three to five weeks. Timeline is confirmed in the project proposal, and it depends on research depth, revisions, and both of our schedules.
What if I'm not sure which service I need?
That's exactly what the discovery call is for. You don't need to arrive with a scope in mind — just tell me where you are and what feels most pressing, and we'll figure it out together.